Tips for Creating an Eye Catching Window Display

The Radford Group - Hotel Chocolat Window Disaply
While you shouldn’t judge a book by its cover, when it comes to your shop’s window displays, first impressions count. Passersby will only spend a couple of seconds walking past your shop front, so it’s vital that those visuals pop. However, it’s not always easy to come up with creative and eye-catching window displays – especially when the competition in town can be fierce.

In light of this, this month, the Radford Group team will be detailing some tips on how you can make the perfect window display.


Don’t show your hand too early

When it comes to shop fronts and window displays, many owners and managers think that showing off their best pieces is the best way to attract customers. This is true, but this doesn’t tell the whole story. While putting your best pieces, whether they are clothes or antique items, in your window displays will certainly attract customers, they may feel somewhat cheated if nothing quite lives up to that high benchmark.

So, how do you attract customers without ramping up the expectations? It’s simple: put impressive pieces in your window displays – but not your most impressive. This way, your window displays will be interesting enough to attract customers, but will still save the wow factor for when they’re inside.


Sometimes, less is more

One mistake that people often make when creating window displays is that they can often be a little busy. That is, in a bid to make their displays look as eye catching as possible, they end up making them look a little bit too complicated. As we mentioned at the beginning of the article, customers will only spend a couple of seconds walking past your shop front and will not stop to analyse a display that is convoluted.

Instead, make your display simple but bold. The fewer elements that you use when creating your display, the easier it will be for passersby to take in and decide whether they want to enter.


Maintain your shop front

While your window displays are extremely important, there’s no good in having a beautiful, well-thought-out display if the rest of your shop front lets you down. With that in mind, make sure that you have crisp, modern signage, your walls are carefully painted and your windows are regularly cleaned. This way, when pedestrians are impressed by your window displays, they won’t feel deterred by other areas of your shop front.

What’s more, while your window displays will change, it’s your shop front which remains constant, and will be attracting customers long after the displays have changed.


Does your shop front need an upgrade? Radford Group can help. We provide our customers with exemplary service and this is always reflected in all aspects of our work. Based in Suffolk, we serve numerous locations with high quality, eye catching fit-outs. So if you would like to find out more information about our services or wish to get started on your contract furnishings – please get in touch today!

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